doggie jams

The crowd gathered for last year's Doggie Jams concert. 

Uptown Greenville’s restaurant, Sup Dogs’ annual Doggie Jams is set for Oct. 24 after the postponement of the original date last Saturday was canceled due to the COVID-19 outbreak. This year’s event features guest DJ Shaquille O’Neal plus performances by Just the Tip.

Previous Doggie Jams have had appearances by DJ Pauly D, Brody Jenner and DJ Esco. Sup Dogs owner Bret Oliverio has been hosting Doggie Jams since its start in 2010.

“It sort of started off a decade ago as a jam band hangout, and over the years we’ve been able to transform it into a mainstream music event, which is typically one of the biggest events of the spring,” Oliverio said.

Oliverio said this is the first year Doggie Jams hasn’t happened on its original set date, and that they worked closely with Shaquille O’Neal to find a time when he could still come. Retired NBA player Shaquille O’Neal is now a professional DJ by the name ‘DJ Diesel’ and is one of many celebrity guests DJ’s Doggie Jams has hosted throughout the years.

“He’s DJed some of the biggest music events in the world. And I think he fits our brand and his energy pairs perfectly with Doggie Jams,” Oliverio said. “I knew we didn’t want to do it in the summer. It’s an outdoor event so I didn’t want to do it when it was freezing cold. He had that Saturday open and we’re lucky he is able to come.”

Students who have purchased tickets for the original April event have the option for a full refund, but that all tickets are still good for Oct. 24, according to Oliverio.

Senior recreational therapy major Mackenzie Watkins is still unsure if she will be attending Doggie Jams after her graduation from East Carolina University in May.

“I’ve gone back and forth about getting a refund because when are you going to see Shaq for $30,” Watkins said. “I don’t plan to live in North Carolina after graduation, so I keep going back and forth. A lot of my friends are conflicted too about getting a refund.”

Junior construction management major Cameron Elliot has never been to Doggie Jams but was enticed by Shaquille O’Neal.

“All my friends bought tickets and we planned It out. So I bought a ticket and I’d be 21. Shaq was going to DJ and that’s kind of crazy, not going to lie,” Elliot said. “One of my friends sold me his ticket because he is graduating so I’m going to bring my brother.”

The same goes for Junior community and regional planning major Thomas Drescher who plans to attend the postponed event in October.

“It’s my first time. How many opportunities do you get to see Shaq perform live,” Drescher said.

Sup Dogs has recently won Barstool Best Bar for the second year running on Saturday, against The Wagon Wheel located at the University of Kansas. There will be a Back to School Party to celebrate the win, with the location and date announced later in the summer according to the 5th Year twitter page.

Tickets for Doggie Jams in October are still available through TicketBud on For more information on Sup Dogs Doggie Jams, visit its Instagram page, @supdogsrestaurant.

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